The Forrester Channel Lead Type Template

June 5th, 2019


Channel leads can be classified in many ways. When evaluating best practices for channel leads, channel marketing leaders must first establish the lead type, as best practices for channel lead management programs, processes, procedures, and automation depend on the channel lead type or classification. The Forrester Channel Lead Type Template enables channel marketing leaders to identify and define the lead types that exist within their channel environment. In accordance with the Channel Lead Taxonomy, this template offers a simplified approach to defining channel lead types to provide consistency and clarity across the organization.

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