Best Practice Report

The Forrester Channel TRED Model

January 1st, 2018


B2B channel programs grow and change as new leadership, acquisitions and go-to-market strategies are introduced. Over time, suppliers often find themselves with a series of disconnected channel activities and no overarching strategy. Our new channel TRED model provides a framework for strategic alignment and spend allocation. In this report, we share a model that encapsulates the key areas of channel marketing and management, and by doing so provides a framework for the tracking and measurement of channel-related functions.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.