The Forrester Channel TRED Model

January 1st, 2018

Summary

B2B channel programs grow and change as new leadership, acquisitions and go-to-market strategies are introduced. Over time, suppliers often find themselves with a series of disconnected channel activities and no overarching strategy. Our new channel TRED model provides a framework for strategic alignment and spend allocation. In this report, we share a model that encapsulates the key areas of channel marketing and management, and by doing so provides a framework for the tracking and measurement of channel-related functions.

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