Best Practice Report

The Forrester Content Brief: Creating An Effective Input Form

October 8th, 2018
Phyllis Davidson, VP, Principal Analyst
Phyllis Davidson VP, Principal Analyst

Summary

Enterprise B2B content includes an increasingly diverse list of asset types, and the content factories that produce these assets serve a growing number of organizational functions. Given the complexity of content requirements and the mix of requestors, the content brief should be simple to use but flexible enough to meet all requestors’ needs. Forrester’s guidance on content brief forms specifies the inputs the content factory must provide in the form to produce high-quality, audience-aligned assets for content requestors.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.