The Forrester Content Brief: Creating An Effective Input Form

Enterprise B2B content includes an increasingly diverse list of asset types, and the content factories that produce these assets serve a growing number of organizational functions. Given the complexity of content requirements and the mix of requestors, the content brief should be simple to use but flexible enough to meet all requestors’ needs. Forrester’s guidance on content brief forms specifies the inputs the content factory must provide in the form to produce high-quality, audience-aligned assets for content requestors.