Best Practice Report

The Forrester Content Brief Template

January 1st, 2018


As B2B organizations begin to implement enterprisewide content processes, they are creating cross-functional, collaborative content teams. Marketing, sales, and other groups are coming together to develop a shared approach to content and work together to optimize the organization’s content process. The content brief — an expanded version of the traditional creative brief — is a key tool for driving the success of this transition. In this report, we outline the nine sections of Forrester’s content brief template.

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