Best Practice Report

The Forrester Content Brief Template

January 1st, 2018

Summary

As B2B organizations begin to implement enterprisewide content processes, they are creating cross-functional, collaborative content teams. Marketing, sales, and other groups are coming together to develop a shared approach to content and work together to optimize the organization’s content process. The content brief — an expanded version of the traditional creative brief — is a key tool for driving the success of this transition. In this report, we outline the nine sections of Forrester’s content brief template.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.