Decision Tool

The Forrester Content Inventory Tool

January 1st, 2018


A strong audit process is essential to the overall performance of the B2B content engine that powers campaigns, sales interactions, and findability — and ensures repositories are free of out-of-date, duplicative, and low-quality content. The Content Inventory Tool helps marketers define the classification criteria for a content audit and complete a content inventory. Its structured framework guides organizations’ selection of the key attributes it will use to classify and document an inventory of assets (e.g., format, target audience, industry, language). It also provides attribute filtering that enables organizations to easily see and understand gaps in content inventory.

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