The Forrester Content Inventory Tool

January 1st, 2018

Summary

A strong audit process is essential to the overall performance of the B2B content engine that powers campaigns, sales interactions, and findability — and ensures repositories are free of out-of-date, duplicative, and low-quality content. The Content Inventory Tool helps marketers define the classification criteria for a content audit and complete a content inventory. Its structured framework guides organizations’ selection of the key attributes it will use to classify and document an inventory of assets (e.g., format, target audience, industry, language). It also provides attribute filtering that enables organizations to easily see and understand gaps in content inventory.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.