The Forrester Corporate Communications Model: Definitions

January 1st, 2018

Summary

B2B corporate communications teams are made up of various specialists managing different types of programs and channels, but with the common goal of supporting the organization’s communications needs (see Building An Integrated B2B Communications Function). Success requires a precise understanding of the many activities in the communications process, as well as each team’s role in executing that process. In this report, we provide definitions for the phases, stages, and activities of the Forrester Corporate Communications Model, which organizations can use as a starting point for their implementation of the model.

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