The Forrester Customer Advocacy Plan Template

January 17th, 2019


The Forrester Customer Advocacy Plan Template facilitates completion of the steps within each stage of the Forrester Customer Advocacy Model. The template helps organizations clarify objectives, articulate a structure, and identify resources for a customer advocacy program. Users seeking to adopt or operationalize a customer advocacy initiative should document the activities for the eight steps of each stage of the Customer Advocacy Model (define, design, and develop) and identify related workstreams.

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