Decision Tool

The Forrester Customer Experience Opportunity Prioritization Scorecard

January 1st, 2018
With contributor:


The Forrester Customer Experience Opportunity Prioritization Scorecard can be utilized by customer experience or customer marketing professionals to provide an initial prioritization of customer experience improvement opportunities that have been identified through customer experience improvement assessment and planning efforts. Users of the scorecard score each customer experience improvement opportunity against impact and feasibility criteria. This tool provides a solid starting point for organizations to assess the value of prioritizing an opportunity.

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