Model Overview Report

The Forrester Customer Marketing Maturity Model

January 1st, 2018
With contributor:


The Customer Marketing Maturity Model assesses the customer marketing function against a number of dimensions. When B2B marketing organizations look to develop a customer marketing function, it’s often not an entirely new effort; think of it as a renovation, or a retooling if you will. Objective self-assessment on each topic helps identify areas of concern and use of maturity-level definitions as guides help define improvement goals. In this report, we introduce the Customer Marketing Maturity Model and describe how it can be used to evaluate the current state of an organization’s customer marketing activities.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.