Summary
A clear business case makes it easier to justify spend on an enterprisewide transformation like customer obsession. With this in mind, we built a traditional ROI model — but with a twist. We calculated the losses that businesses will incur when they stop funding customer obsession and forecasted the gains expected from continued investment. Cutting funding for efforts critical to customer obsession can cost your business up to $862 million, depending on your customer and company type. Use this tool to calculate your company’s unique risk associated with defunding customer obsession.
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