Model Overview Report

The Forrester Data Strategy Implementation Process

January 1st, 2018

Summary

Data management tends to take on one of two forms: narrowly focused and sporadically performed data quality improvements; or high-level, esoteric data governance committees that lack urgency and a commitment to tangible results. The former fails to supply a codified approach that can be sustained, while the team gets mired in attempting to solve everything data-related for the organization in the latter. In this report, we explain the seven steps required to implement an effective sales and marketing data strategy that ensures responsiveness to the needs of the people using the data and enables interlock and coordination across revenue-generating teams.

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