The Forrester Data Strategy Implementation Process

January 1st, 2018

Julian Archer

John Donlon

Summary

Data management tends to take on one of two forms: narrowly focused and sporadically performed data quality improvements; or high-level, esoteric data governance committees that lack urgency and a commitment to tangible results. The former fails to supply a codified approach that can be sustained, while the team gets mired in attempting to solve everything data-related for the organization in the latter. In this report, we explain the seven steps required to implement an effective sales and marketing data strategy that ensures responsiveness to the needs of the people using the data and enables interlock and coordination across revenue-generating teams.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.