Model Overview Report

The Forrester B2B Marketing And Sales Data Strategy Implementation Process

March 4th, 2024
With contributors:


Most B2B organizations recognize that strong marketing and sales alignment is a critical factor in revenue growth. They also know that an effective shared data strategy across revenue teams is one of the required foundations to attain that outcome. Despite this recognition of need and alignment on prioritization, most organizations lack the strategic investment rationale, measurement criteria, or execution plan necessary to achieve the results they seek. In this report, we outline a detailed process B2B operations teams should follow to implement the Forrester B2B Marketing And Sales Data Strategy Model.

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