Summary
Smartphones are an integral part of the retail experience throughout the entire shopping journey. To discover how effectively retailers are meeting customers’ expectations, we evaluated the mobile sites of 10 US retailers spanning multiple categories. The Forrester Digital Experience Review™ of US mobile retail sites in 2022 reveals where these companies excel and where they fall short through a detailed analysis across user experience (UX) and functionality criteria. In this report, we uncover the results of the review, highlight best practices, and identify key findings for digital leaders.
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