Toolkit

The Forrester Fast-Tracking Demand Creation In B2B Channels Toolkit

January 1st, 2018
Maria Chien, VP, Research Director
Maria Chien VP, Research Director

Summary

The Fast-Tracking Demand Framework is a best-in-class methodology for driving better engagement and marketing performance with channel partners. The scope of fast-tracking demand incorporates partner and buyer data, partner marketing enablement, demand programs delivery and performance measurement. Forrester’s research content and tools help B2B channel organizations adopt, operationalize, and optimize how they drive demand to and through partners.

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