Decision Tool

The Forrester Influencer Planning Tool

April 20th, 2018


The Forrester Influencer Planning Tool allows communications and influencer relations teams to collect the evaluation criteria required for third-party influencer mapping and selection

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.