Best Practice Tool

The Forrester Influencer Profile Template

January 1st, 2018

Summary

Effective influencer engagement requires an understanding of each influencer’s job role, interests, interaction preferences, and other profile attributes. The information needed to complete some elements of the influencer profile are readily available, but others require some research and deduction. Gathering and referencing facts about influencers can help establish common ground and build relationships over time. In this report, we introduce the Influencer Profile Template, a tool for capturing important facts about influencers so that engagement strategies can be tailored to their needs and preferences.

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