The Forrester Intelligent Growth Readiness Assessment Tool

January 1st, 2018

With contributor:

Jennifer Ross

Summary

The Intelligent Growth Readiness Assessment Tool can be used by leaders from product, marketing, and sales (and other functions, if appropriate) at the beginning of the planning process to assess their organizational and functional readiness to execute on an organization’s selected pillars of Intelligent Growth (i.e., growth via new markets, new buyers, new offerings, acquisition, or productivity). The results of the assessment can then be reviewed and validated with each participant to secure agreement on readiness gaps as an input into the cross-functional planning process.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.