Decision Tool

The Forrester Large-Account Marketing Insights Audit Tool

October 29th, 2019
Nicky Briggs, VP, Principal Analyst
Nicky Briggs VP, Principal Analyst
Alisa Groocock, null
Alisa Groocock

Summary

The Forrester Large-Account Marketing Insights Audit Tool provides a structured approach to assessing the basic, recommended, and advanced levels of insights required for a large-account marketing account-based marketing (ABM) deployment model. Account-based marketers can easily identify their organization’s areas of strength (where data is relevant, available, and usable), as well as areas of weakness that should be prioritized for improvement. Users can view the results of their audit in a scatterplot or a more detailed table with a color-coded breakdown of each element’s availability and usability.

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