The Forrester Launch-Plan-On-A-Page Template

July 6th, 2018


The launch of a new B2B offering can be a big investment, requiring significant resources and efforts across the organization. A launch’s success depends on organizationwide alignment, but varying expectations often exist about the impact, goals, and resources a launch requires. What organizations are missing is a way to communicate the complete picture of the launch to executives, peers, and functional groups. Forrester has developed a template that provides a high-level overview of the launch so that colleagues can understand at a glance the product being launched, key milestones, and the desired impact. In this report, we introduce the Forrester Launch-Plan-On-A-Page Template — a guide for communicating the overarching goals and strategy of a launch.

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