Decision Tool

The Forrester Marketing Budget Allocation Comparison Tool

January 1st, 2018


Marketing leaders should assess their budget allocation model for its alignment with marketing strategy. The Marketing Budget Allocation Comparison Tool allows CMOs, marketing operations leaders, and functional budget owners to compare their total marketing budget, as well as budget allocations across personnel and program family categories, to external benchmark data from Forrester’s 2020 True Costs Of B2B Marketing Study. The aggregated peer data used in the tool is differentiated by company revenue band.

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