Model Overview Tool

The Forrester Marketing Contribution Framework Tool

January 1st, 2018


Organizations should use a standard process to evaluate how much to spend on campaigns. This process should include an evaluation of business segments, contributions by campaign, and budget allocations. Organizations can then use these inputs to conduct a campaign planning analysis by quarter and program family. The Forrester Marketing Contribution Framework Tool provides a structured approach to campaign planning and marketing contribution.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.