The Forrester Marketing Operations Maturity Model Tool

March 16th, 2018

Cristina De Martini VP, Research Director

Summary

The Forrester Marketing Operations Maturity Model Tool assesses the current state of an organization’s marketing operations function to highlight areas of strength and weakness and provide comparisons for the overall improvement of the function. For five separate priorities, users can compare the current state of their function to the maturity level descriptions for each topic, then select the number that corresponds to the description that is most consistent with the function’s current state. Results show the average maturity level across all topics within each priority, the average maturity level of the overall function, and the maturity level of each topic within each priority.

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