Toolkit

The Forrester Needs Aperture Toolkit

July 5th, 2024
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
With contributors:
Amy Hayes , Tony Plec , Aidan Doyle , Drew Zalucky

Summary

The Forrester Needs Aperture is a process for identifying, prioritizing, and applying customer needs. Following this process improves an organization’s ability to meet customer needs and optimize the commercialization of its offerings. This report presents the Forrester Needs Aperture Toolkit, which is designed to help organizations adopt, operationalize, and optimize the Needs Aperture.

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