The Forrester Needs Aperture Toolkit

July 5th, 2024
With contributors:
Amy Hayes , Tony Plec , Aidan Doyle , Drew Zalucky


The Forrester Needs Aperture is a process for identifying, prioritizing, and applying customer needs. Following this process improves an organization’s ability to meet customer needs and optimize the commercialization of its offerings. This report presents the Forrester Needs Aperture Toolkit, which is designed to help organizations adopt, operationalize, and optimize the Needs Aperture.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.