Summary
Organizations must prioritize what customer needs to pursue with their innovation and go-to-market efforts. The Forrester Needs Prioritization Framework provides a consistent method for assessing needs uncovered through research. Organizations should use a data-driven approach to evaluate needs against internal and external factors. Forrester recommends that product management and portfolio marketing teams apply our five-step Needs Aperture methodology for identifying, prioritizing, and applying customer needs. In this report, we introduce the Needs Prioritization Framework, which allows for the prioritization of customer needs as part of the filter phase of the Needs Aperture.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.