Model Overview Report

The Forrester Needs Prioritization Framework

Ensure High-Value Customer Needs Are In Focus For Solution Development

July 18th, 2024
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
With contributors:
Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

Organizations must prioritize what customer needs to pursue with their innovation and go-to-market efforts. The Forrester Needs Prioritization Framework provides a consistent method for assessing needs uncovered through research. Organizations should use a data-driven approach to evaluate needs against internal and external factors. Forrester recommends that product management and portfolio marketing teams apply our five-step Needs Aperture methodology for identifying, prioritizing, and applying customer needs. In this report, we introduce the Needs Prioritization Framework, which allows for the prioritization of customer needs as part of the filter phase of the Needs Aperture.

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