New Wave Report

The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020

The 12 Providers That Matter Most And How They Stack Up

May 28th, 2020
Ryan Skinner, null
Ryan Skinner
With contributors:
Brigitte Majewski , Robert Perdoni , Christine Turley


In Forrester's evaluation of the emerging market for influencer marketing solutions (IMSes), we identified the 12 most significant providers in the category — AspireIQ, Captiv8, CreatorIQ, Impact, IZEA, Klear, Launchmetrics, Linqia, Mavrck, Tagger Media, Traackr, and Upfluence — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. B2C marketers can use this review to select the right partner for their influencer marketing needs.

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