Summary
In Forrester’s evaluation of the emerging market for account-based marketing (ABM) platforms, we identified the 10 most significant providers in the category — 6sense, Demandbase, Jabmo, Madison Logic, MRP, RollWorks, TechTarget, Terminus, Triblio, and True Influence — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. B2B marketers can use this report to select the right partner for their ABM needs.
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