New Wave Report

The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022

The 10 Providers That Matter Most And How They Stack Up

March 21st, 2022
With contributors:
Steven Casey , Monica Behncke , Sarah Morana , Marissa Fritz


In Forrester’s evaluation of the emerging market for account-based marketing (ABM) platforms, we identified the 10 most significant providers in the category — 6sense, Demandbase, Jabmo, Madison Logic, MRP, RollWorks, TechTarget, Terminus, Triblio, and True Influence — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. B2B marketers can use this report to select the right partner for their ABM needs.

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