The Forrester Partner Enablement Assessment Tool

October 2nd, 2018

Summary

The Partner Enablement Assessment Tool provides a framework channel marketing leaders can use to evaluate a new or existing partner enablement initiative against the Forrester Partner Enablement Model and assess where to prioritize enablement efforts. The tool allows users to select their organization’s current execution of key partner enablement actions and the potential impact of those actions across the three core elements of the model. Users can view the average execution score for each partner enablement category, the current execution and potential impact scores for each key action, and a scatterplot for each category showing how channel marketing should tackle each action.

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