The Forrester Partner Enablement Model

January 1st, 2018

Summary

B2B organizations that work with channel partners constantly seek to improve partner performance and drive preference for supplier offerings through partner enablement programs. Unfortunately, many B2B suppliers focus a lot of time and effort on partner enablement but fall short of the required results. In this report, we introduce the Forrester Partner Enablement Model, which presents a programmatic approach that drives consistency and relevancy with partners, is scalable across the entire partner ecosystem, and delivers enablement results.

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