Summary
B2B organizations that work with channel partners constantly seek to improve partner performance and drive preference for supplier offerings through partner enablement programs. Unfortunately, many B2B suppliers focus a lot of time and effort on partner enablement but fall short of the required results. In this report, we introduce the Forrester Partner Enablement Model, which presents a programmatic approach that drives consistency and relevancy with partners, is scalable across the entire partner ecosystem, and delivers enablement results.
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