Toolkit

The Forrester Partner Engagement Toolkit

Defining A Strategy For Earning Partner Mindshare

April 29th, 2021
With contributor:

Summary

When B2B suppliers fail to effectively engage partners, these relationships fall short of their potential. By contrast, channel leaders who tailor engagement strategies to the relevant partner business model and take a deliberate approach across five programmatic components — incentives, communications, processes, training, and relationships — succeed in sustaining partner mindshare and earning partner loyalty. Suppliers must approach engagement as an ongoing initiative that must be sustained to realize long-term success. They must continually craft communications, offers, and incentives to renew partner interest and activity. In this research toolkit, we aggregate insights on developing and executing an effective partner engagement strategy.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.