Summary
Channel marketing functions should plan to conduct a partner experience survey annually to determine satisfaction across the partner community. A well-crafted partner experience survey delivers critical insight into the general state of partner satisfaction, highlights areas of dissatisfaction for future focus, and establishes year-over-year trend analysis. This report describes how to use the Partner Experience Survey Template, which allows channel marketing functions to accelerate and streamline the development of a best-in-class annual partner experience survey.
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