Decision Tool

The Forrester Partner Segmentation Scorecard Tool

November 27th, 2023
With contributors:
Mike Pregler , Mallory Icenhower , Ellen Lind


The Channel Partner Segmentation Matrix is a nine-box grid that allows channel organizations to rate and plot partners’ performance on the x-axis and their growth potential on the y-axis. The grid is an accurate depiction of where a supplier should focus its resources and appropriate next steps to take with each partner. The Partner Segmentation Scorecard Tool provides a framework for a customized approach to identifying and prioritizing partners with the highest growth potential, and plots each partner accordingly on the Channel Partner Segmentation Matrix.

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