Decision Tool

The Forrester Partner Stakeholder Assessment And Management Tool

December 17th, 2020
Stephanie Sissler, VP, Principal Analyst
Stephanie Sissler VP, Principal Analyst

Summary

To unlock revenue growth, channel account managers must regularly identify, assess, engage, and grow their relationship with the individuals within their partner organizations who have a vested interest in the partnership, as well as those who can influence its success. The Partner Stakeholder Assessment And Management Tool enables channel account managers to evaluate the quality and strength of their relationships with key partner stakeholders to identify gaps and understand where to focus time and energy. Channel account managers should use the information uncovered by the assessment to craft the most appropriate and effective plan for engaging with each stakeholder.

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