The Forrester PMM Model: Lean Business Case

September 21st, 2020


The lean business case is the second deliverable created and presented at the end of the define stage of the Forrester Product Marketing And Management (PMM) Model. This deliverable is a market-oriented asset that defines the problem to be solved and recommends a solution that has been vetted by customers. The product core team presents the lean business case to an executive-level cross-functional team that assesses and scores the case and then grants or denies permission to develop the new offering. In this report, we provide a template and guidelines product teams can use to develop and present the lean business case.

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