Best Practice Report

The Forrester PMM Model: Sunset Communication Plan

March 31st, 2021

Summary

During portfolio optimization in the grow stage of the Forrester Product Marketing And Management (PMM) Model, the innovation council may designate offerings for sunsetting that score below an established threshold. Product management and product marketing collaborate on a sunset plan and sunset communication plan to outline an end of life for these products that preserves customer relationships and company revenue while recouping costs in a timely fashion. In this report, we provide an overview and template of the elements to include in a communication plan for the sunset or end-of-life of an offering.

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