The Forrester Product Enhancement Prioritization Framework

During the enhance stage of Forrester’s Product Marketing And Management (PMM) Model, product management evaluates potential product enhancements. Numerous financial, strategic, and go-to-market factors must be considered when defining what improvements to make and what capabilities to add to a product or solution. Judge potential enhancements relative to one another to identify which will bring the organization the greatest return for the investment required. In this report, we share a decision support framework that runs potential enhancements through three sets of variables — financial, strategic, and go-to-market — to score and rank their viability and eventual priority.