Model Overview Report

The Forrester Product Marketing And Management Model: Activity And Deliverable Definitions

January 1st, 2021
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
With contributor:
Beth Caplow

Summary

The Forrester Product Marketing and Management (PMM) Model maps the activities and deliverables organizations must complete when creating or enhancing B2B offerings. Alignment on the definitions and outcomes of the model’s 67 activities and seven deliverables enables an accurate assessment of an organization’s maturity with respect to the model — and is foundational to its adoption. In this report, we provide definitions for the activities and final deliverables in each of the seven stages of the PMM Model, which organizations can adapt to meet their specific requirements.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.