The Forrester Product Marketing And Management Model: Activity And Deliverable Definitions

The Forrester Product Marketing and Management (PMM) Model maps the activities and deliverables organizations must complete when creating or enhancing B2B offerings. Alignment on the definitions and outcomes of the model’s 67 activities and seven deliverables enables an accurate assessment of an organization’s maturity with respect to the model — and is foundational to its adoption. In this report, we provide definitions for the activities and final deliverables in each of the seven stages of the PMM Model, which organizations can adapt to meet their specific requirements.