Forrester Rearchitected Demand Waterfall performance patterns are based on the conversion of leads at four key points. The main factor that influences Rearchitected Demand Waterfall performance is conversion efficiency — the percentage of leads that progress from one stage to the next. The Forrester Rearchitected Demand Waterfall Pattern Tool gives organizations a structured approach to mapping lead management and discovering performance patterns to help them identify and apply the right process optimizations to improve holistic performance.