Decision Tool

The Forrester Rearchitected Demand Waterfall® Pattern Tool

January 25th, 2023
With contributors:
Lisa Nakano , Andrew Pelletier , Maria Alexandrou , Ellen Lind


Forrester Rearchitected Demand Waterfall performance patterns are based on the conversion of leads at four key points. The main factor that influences Rearchitected Demand Waterfall performance is conversion efficiency — the percentage of leads that progress from one stage to the next. The Forrester Rearchitected Demand Waterfall Pattern Tool gives organizations a structured approach to mapping lead management and discovering performance patterns to help them identify and apply the right process optimizations to improve holistic performance.

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