Decision Tool

The Forrester Sales Enablement Prioritization Assessment Tool

June 22nd, 2021
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
With contributor:
Eric Zines

Summary

The Forrester Sales Enablement Prioritization Assessment Tool can be used by sales enablement leaders to evaluate the organizational design of a sales enablement function against the Forrester Sales Enablement Range Of Responsibilities Model. Its structured approach allows users to assess where the organization needs to focus its efforts in scope of responsibility and execution of prioritized actions in four sales enablement priorities: talent, assets, communications, and methodology. Users can view current execution and impact scores for the function’s scope of responsibility, and capacity and ownership scores for the key actions the organization should prioritize for execution.

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