Best Practice Report

The Forrester Strategic Launch Framework

January 1st, 2018


Many B2B organizations take a tactical approach to launch, focusing on a launch checklist rather than a strategic launch plan. Successful launches are carefully planned to align with existing campaigns and the organization’s goals and objectives for each audience segment. The Forrester Strategic Launch Framework provides seven steps for taking a strategic approach to launch.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.