The Forrester Strategic Launch Toolkit

Product launches are often focused on the product instead of the audience, resulting in less impactful launches. And with myriad functions involved - from engineering, product, marketing, sales, service, operations - a launch can be a complex project to manage. The Forrester Strategic Launch Toolkit provides a set of research, tools, and templates for portfolio marketers to use to create a consistent, streamlined and audience-centric launch process. The toolkit includes a best-in-class methodology for creating a more effective and audience-centric launch as well as tools and templates for managing the complexity of the launch process itself.