How To Report

The Forrester Strategic Launch Toolkit

January 1st, 2018


Product launches are often focused on the product instead of the audience, resulting in less impactful launches. And with myriad functions involved - from engineering, product, marketing, sales, service, operations - a launch can be a complex project to manage. The Forrester Strategic Launch Toolkit provides a set of research, tools, and templates for portfolio marketers to use to create a consistent, streamlined and audience-centric launch process. The toolkit includes a best-in-class methodology for creating a more effective and audience-centric launch as well as tools and templates for managing the complexity of the launch process itself.

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