The Forrester Strategic Launch Toolkit

January 1st, 2018

Summary

Product launches are often focused on the product instead of the audience, resulting in less impactful launches. And with myriad functions involved - from engineering, product, marketing, sales, service, operations - a launch can be a complex project to manage. The Forrester Strategic Launch Toolkit provides a set of research, tools, and templates for portfolio marketers to use to create a consistent, streamlined and audience-centric launch process. The toolkit includes a best-in-class methodology for creating a more effective and audience-centric launch as well as tools and templates for managing the complexity of the launch process itself.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.