Customer insights are a crucial ingredient to customer experience (CX) success. To get deeper into customer behaviors, motivations, and attitudes, CX leaders in partnership with their customer insights (CI) colleagues should evaluate and adopt a range of customer insights analysis methods. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of 20 methods that support a CX leader’s insights-driven journey. CX leaders should read this report to shape their firm’s adoption approach to these analysis methods.