Tech Tide Report

The Forrester Tech Tide™: Experience Design, Q3 2018

Nineteen Technologies Underpin Experience Design

August 23rd, 2018
JW
Jennifer Wise
KP
Kelly Price
AH
Andrew Hogan
FA
Faith Adams
AC
Alex Causey
With contributors:
David Truog , Amanda Chen , Shayna Neuburg

Summary

Experience design (XD) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in XD, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 19 technology categories that support experience design. XD professionals should read this report to shape their firm's investment approach to these technologies.

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