Tech Tide Report

The Forrester Tech Tide™: Sales Technologies, Q1 2021

15 Technologies That Underpin Sales

February 16th, 2021
Mary Shea, PhD, null
Mary Shea, PhD
With contributors:
Kate Leggett , Laura Ramos , Caroline Robertson , Jennifer Zhang , Kara Hartig


Sales technologies are increasingly critical to firms' ability to win, serve, and retain customers. To accelerate revenue performance, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of 15 technology categories that support a range of roles and activities involved in generating revenue. B2B sales leaders should read this report to inform their firm's investment approach to these technologies.

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