B2B marketing is increasingly critical to organizations’ ability to win, serve, and retain their customers. To accelerate their performance in B2B marketing, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 17 technology categories that support planning, executing, and optimizing customer engagement for today’s self-directed digital-first buyers. B2B marketers should read this report to shape their organization’s investment approach to these technologies.