Tech Tide Report

The Forrester Tech Tide™: B2B Marketing Technologies, Q2 2023

The 17 Technologies That Underpin B2B Marketing

April 21st, 2023
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
Fernando Pena, null
Fernando Pena
With contributors:
Cristina De Martini , Ella Sullivan , Ellen Lind

Summary

B2B marketing is increasingly critical to organizations’ ability to win, serve, and retain their customers. To accelerate their performance in B2B marketing, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 17 technology categories that support planning, executing, and optimizing customer engagement for today’s self-directed digital-first buyers. B2B marketers should read this report to shape their organization’s investment approach to these technologies.

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