Summary
Digital intelligence (DI) is increasingly critical to companies’ ability to win, serve, and retain their customers. To accelerate their performance in DI, organizations are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 17 technology categories that support DI. Digital experience and CX leaders, marketers, data and analytics professionals, and product managers should read this report to shape their company’s investment approach to these technologies.
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