The Forrester Transformation Model: Execute

October 9th, 2019

Susan Macke

Summary

Transformation leaders must work across functions to activate and monitor the implementation of an initiative. By monitoring progress, leaders can guide the organization to meet its planned milestones. Transformation leaders must also assess the organization’s readiness to perform.

B2B leaders responsible for leading an organizational transformation must guide the implementation of the project plan. This includes the execution of the plan milestones and the establishment of cross-functional alignment and communications. In this report, we describe the components of the fifth stage of the Forrester Transformation Model: execute.

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