Wave Report

The Forrester Wave™: Creative Advertising Technologies, Q4 2018

The 10 Providers That Matter Most And How They Stack Up

November 5th, 2018
Joanna O'Connell, null
Joanna O'Connell
Susan Bidel, null
Susan Bidel
With contributors:
Mary Pilecki , David Novitzky , Christine Turley


In our 31-criterion evaluation of creative advertising technology (adtech) providers, we identified the 10 most significant ones — Adacado Technologies, Adform, Celtra, Clinch, Flashtalking, Google, Jivox Corporation, RevJet, Sizmek, and Thunder — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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