Wave Report

The Forrester Wave™: Creative Advertising Technologies, Q4 2018

The 10 Providers That Matter Most And How They Stack Up

November 5th, 2018
JO
Joanna O'Connell
SB
Susan Bidel
With contributors:
Mary Pilecki , David Novitzky , Christine Turley

Summary

In our 31-criterion evaluation of creative advertising technology (adtech) providers, we identified the 10 most significant ones — Adacado Technologies, Adform, Celtra, Clinch, Flashtalking, Google, Jivox Corporation, RevJet, Sizmek, and Thunder — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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