Wave Report

The Forrester Wave™: Customer Analytics Solutions, Q1 2016

The 11 Providers That Matter Most And How They Stack Up

March 7th, 2016
With contributors:
Srividya Sridharan , Megan Doerr , Tyler Thurston


In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney Bowes, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This evaluation details our findings about how well each vendor fulfills our criteria and where each vendor stands in relation to each other. This report will help customer insights (CI) professionals and marketers make the right choice for their customer analytics needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.