Wave Report

The Forrester Wave™: Interactive Marketing Agencies — Web Design Capabilities, Q2 2009

Sapient, imc2, Razorfish, And Iconnicholson Lead With Ibm Interactive Close Behind

June 5th, 2009
VD
Vidya Drego
With contributors:
Harley Manning , Angela Beckers , Rachel Zinser , Rachel Zinser , Andrew McInnes

Summary

In Forrester's evaluation of the Web design capabilities of leading interactive marketing agencies across 18 criteria, we found that Sapient, imc2, Razorfish, IconNicholson, and IBM Interactive led the pack for transaction-led projects — due in large part to the high usability scores earned by the client reference sites they supplied. Organic, just shy of the Leaders' circle for transaction-led projects, received impressive scores for its online branding work, which boosted it into the Leaders' circle for image-led projects. New to our rankings this year, Ascentium, Blast Radius, iCrossing, OgilvyInteractive, Resource Interactive, and Rosetta emerged as Strong Performers, a category rounded out by returning agencies Critical Mass, Molecular, R/GA, VML, and Whittmanhart. Arc Worldwide completed our list of evaluated firms.

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