Wave Report

The Forrester Wave™: Marketing Creative And Content Services, Q3 2022

The 13 Providers That Matter Most And How They Stack Up

July 25th, 2022
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
With contributors:
Emily Collins , Stephanie Liu , Ted Schadler , Keith Johnston , Sara Sjoblom , Peter Harrison

Summary

In our 17-criterion evaluation of marketing creative and content services providers, we identified the 13 most significant ones — Accenture, BBDO, Deloitte, dentsuMB, DEPT, Leo Burnett, Media.Monks, MullenLowe, Ogilvy, OPMG, Publicis Worldwide, R/GA, and VMLY&R — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals select the right one for their needs.

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