Wave Report

The Forrester Wave™: US Database Marketing Service Providers, Q1 2011

Epsilon, KBM Group, And Targetbase Lead A Strong Chasing Pack

January 12th, 2011
DF
Dave Frankland
With contributors:
Suresh Vittal , Emily Murphy , Michael J. Grant

Summary

In Forrester's 90-criteria evaluation of US database marketing service providers (MSPs), we found that Epsilon, KBM Group, and Targetbase led the pack because of their analytical and strategic approach to the business, coupled with broad capability and strong delivery. Allant, Acxiom, and Merkle give chase in a closely run race, and Harte-Hanks and Quaero show signs of progress if they can extend the success they have in pockets throughout their client base.

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